It's Easy For Our Social Instincts To Misfire And Lead Us Astray If you get positive social recognition for a job well done, it feels good. But we can also trick ourselves into getting those same positive social signals for doing nothing that serves others. Learning to differentiate the two will mean the difference between real success and imaginary success.
http://www.mindpersuasion.net/topic/1908-re-calibrate-your-social-instincts/
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